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Google Shopping & E-Commerce Scaling Strategy
Multi-channel acquisition infrastructure scaling an automotive e-commerce brand with Performance Max and Server-Side Meta CAPI.
Category: Digital Marketing | Client: Automotive Aftermarket & E-Commerce Supplier
Multi-channel acquisition infrastructure scaling an automotive e-commerce brand with Performance Max and Server-Side Meta CAPI.
Project Overview & Architecture
Multi-channel acquisition infrastructure scaling an automotive e-commerce brand with Performance Max and Server-Side Meta CAPI.
Key Challenges Solved
The client struggled with rising customer acquisition costs (CAC), inefficient Google Shopping campaign structures, and significant conversion tracking signal loss due to ad blockers and browser privacy restrictions.
Solutions Implemented
Overhauled the digital growth architecture by rebuilding the tracking stack with server-side CAPI, restructuring the Google Shopping product feed, and implementing value-based Performance Max bidding funnels.
Measurable Results & Outcomes
Work included product-feed improvements, campaign restructuring and conversion tracking. Quantified outcome claims are withheld pending verification of supporting records.