Category: Digital Marketing | Client: Automotive Aftermarket & E-Commerce Supplier
Multi-channel acquisition infrastructure scaling an automotive e-commerce brand with Performance Max and Server-Side Meta CAPI.
Project Overview & Architecture
Multi-channel acquisition infrastructure scaling an automotive e-commerce brand with Performance Max and Server-Side Meta CAPI.
Key Challenges Solved
The client struggled with rising customer acquisition costs (CAC), inefficient Google Shopping campaign structures, and significant conversion tracking signal loss due to ad blockers and browser privacy restrictions.
Solutions Implemented
Overhauled the digital growth architecture by rebuilding the tracking stack with server-side CAPI, restructuring the Google Shopping product feed, and implementing value-based Performance Max bidding funnels.
Measurable Results & Outcomes
Delivered a documented +314% revenue increase, achieved Page 1 Google Shopping placement for top SKUs, and lowered customer acquisition cost by 38% within six months.
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